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  • International Design Competition 2016 (India heats) Theme: ‘Making it Personal’

International Design Competition 2016 (India heats) Theme: ‘Making it Personal’

Date: February 13, 2016 12:00 am – 12:00 am

Location: mumbai


  • Date:     9th September 2016

    Announcement: Winner of Indian heats of SDC’s International Design Competition (IDC) 2016

    SDC as the leading educational charity is dedicated to advancing the science of colour worldwide. SDC encourages the creative use of colour in fashion and textile designs. It is a committed supporter of up-coming young designers. This commitment is well established as a competition, now in its 14th year which seeks students to demonstrate ‘the creative, imaginative and original use of colour in either fashion or textiles’.  Applicants from universities and colleges across the globe contest to win the competition, and each participating countries selects a finalist who will attend the Grand Final in Shanghai in November 2016. The winner of the Grand Final will receive the prestigious Veronica Bell Trophy and a cash prize of £1,000. The winner and finalists also benefit from significant international exposure of profile and press.

    Riddhi Majithia from B. D. Somani is the winner of the Indian Heats for IDC 2016. She is in her second year of   Degree (HND) at the B. D. Somani Institute of Art and Fashion Technology, Mumbai.
    The winning piece is titled ‘Nomadication’ by Riddhi.  She will represent India in the finals of International Design Competition -2016.

    The theme for this year’s competition was ‘Make It Personal’; the judges evaluated the design boards on Saturday, 27th August, 2016 at Hotel Hilton International, Andheri, Mumbai.

    The competition attracted a great response with 65 entries from 13 colleges across India namely from Patna, Baroda, Mumbai, Nasik, Pune, Kolkata and Coimbatore

    Riddhi Majethia said,” It gives me immense happiness as SDC has given me the opportunity to represent my college and my country at an international event. I am overwhelmed with joy on winning the national heats and am looking forward to give in my best and bring home the Veronica Bell, none of this would have been possible without the support and encouragement of my teachers, parents and friends, who’ve stood by me always. Words fall short to express my gratitude.
    “I don’t need Therapy. I just need to go camping.” I’ve lived by this quote all my life. Camping is pure bliss.
    My love for camping and ‘travel in a minimal way possible’ made me realise, why not create something that is multifunctional and easy to carry. That’s how I came up with the idea of making a Jacket which can be converted into a sleeping bag to go camping in an easy way. To create an indistinctive ecofriendly color story I’ve decoupaged leaves and stems which often tend to wither off where I’ve transformed the leaves into skeleton leaves, that’s when I realised how beautiful and intricate the texture of a leaf is. To enhance this texture I’ve used the imprints of the stems with the help of earthy acrylic tones. That’s how the nomadiction  inspired me to make a product that I can wear and sleep in.

    The competition entries were judged by a panel of esteemed design experts comprising Ms. Rachana Singh, Founder and Designer of Almari Lifestyles. Ms. Shy Kalra, Show Director & Fashion Choreographer, The Production House. And Nelson Jaffery, GM- Design & Collections, Birla Cellulose.

    Mr. Jaffery says about winning entry, “Technique of using leaf skeleton was innovative and well translated. Usage of colours was fantastic. It is perfect balance of colours. The concept came out as being very innovative and offered great utility value.”

    Ms. Rachana Said,” it is a lovely and smart concept. The colours is muted and the same time colour merges very well with the nature.”
    “It is fabulous product. Texturing with leaf skeleton and the colours that are used in a certain way which though less but  expresses a very  strong presence.” Expressed Ms. Shy

    The First Runner up position shared by Ms. Trita Nandi & Ms. Vaibhavi Vora from School of Fashion Technology and B. D. Somani. The second Runner up is Nimisha Tiwari from SOFT, Pune.

    Entry by Ashish Sharma from Rachana Sansad implored judges to give a special award for ‘Best Innovative Design’ for his idea of ‘Multi Utility Bag’.

    We would like to thank the colleges and the students for their participation in the competition. Special thanks to mentors/ faculty who guided the students in a precise way.

    The 2016 grand final of the SDC International Design Competition will take place on 23rd November, 2016 in partnership with Shanghai University of Engineering Science (SUES). We are delighted to be working with SUES on this event. SUES is a widely recognised university specialising in applied techniques and engineering sciences. The main campus is located in Songjiang University Town, in the Songjiang district of Shanghai, China. The competition finalists from around the world will come together for the event which includes the judging, seminar and announcement of the global winner of this coveted international award.
    We congratulate all the participants and metors. We wish all the best to Riddhi for the finale.

    For more images of the event please visit SDC facebook page:    or
    Follow the link:

    Sachin Pulsay                 Lipika Nair
    Hon. Chairman              Hon. Secretary
    Mumbai Chapter           Mumbai Chapter
    SDC EC                            SDC EC


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