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SDC International Design Competition 2014

Start Date: June 25, 2013

Closing Date: November 30, 2014

Type: Student


  • International Design Competition 2014: ‘Material World’


    Competition news!

    Regional heats have been held in all participating countries and the finalists below joined us on 20th November for the Grand Final which was held at Huizhou University, China.  Huge congratulations to our winner Orla McCarthy, the Ireland finalist who took first place winning the prestigious Veronica Bell Trophy and £1000 cash prize.   Well deserved runners up were Daniel Matthews from the University of Huddersfield (UK finalist) and Paradorn Katerat, (Thailand Finalist) from Rangsit University.


    • South Africa    – Carla Klynsmith:               Durban University of Technology
    • Hong Kong      – Zheng Bi Rong:                The Technological and Higher Education Institute of Hong Kong
    • Bangladesh    –  Parama Shayantony:          BGMEA University of Fashion and Technology
    • Singapore       –  Jian Hong Chan:              Temasek Polytechnic
    • Thailand        –   Paradorn Katerat :           Rangsit University
    • Pakistan         –   Awais Saeed:                  Fashion Era Institute of Art and Design
    • India               –  Shivangi Lahoty:              National Institute of Fashion Technology
    • Ireland          –   Orla McCarthy:                National College of Art and Design
    • China             –   Lily Zhang:                     Huizhou University
    • UK                  –  Daniel Matthews:            University of Huddersfield
    • Portugal         –  Maria Teresa Trindade:    University of Minho


    • The brief for the 2015 International Design Competition  themed ‘Buy less, choose well’  is now available on our website and is open to undergraduate fashion/textile/design students around the world . Entry forms can be submitted from September 2014 .



    ‘To demonstrate the creative, imaginative and original use of colour in either fashion or textiles’

    All entries should show evidence of the following:

    • colour as an integral component of the design process
    • development of the designs, from concept to final product
    • excellent presentation and clarity of ideas
    • innovative approach to incorporating this year’s theme of ‘Material World?’ within the original design and final application.

    The judges will assign marks in each of these four categories.  In most instances, the students will be invited to bring their boards and statements to the regional heats. They will meet the judges and have the opportunity to give some background on their project. Where this is not possible alternative arrangements will be made.

    Theme: Material World

    This year’s theme of ‘Material World’ must be included in the design and the written statement.

    Imagination is much quicker than technology! Innovation, creativity and originality are at the forefront of the textile industry, and are what is required to keep it alive. Ideas will always come first and then the machinery will help aid the initial concept into final fabric.

    Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

    The aim of this brief is to create a design that is both useable and has a function. Living in a world where textiles surround us on a daily basis, it is important to push the boundaries of textile design in new directions for the future taking into consideration industry’s working methods and limitations. It is particularly important that you are aware of the environmental impact of your designs. Understanding different fibres and their qualities will enhance this process. Think about how sustainable your choice of yarn is or any other processes that are used to create the finished design. In other words, ask yourself the question:  how sustainable is your overall process?!

    You need to consider all aspects of your design and its use:

    • What is your final product?  Will it be used to dress the body or to furnish the home?
    • Think about colour, texture, pattern, weight and handle.
    • Consider the context in which it will appear and why it is ultimately a good piece of design in terms of industry’s commercial value and sustainability.
    • Where will it be sold?

    You need to consider all aspects of your product, how it would be made and its ultimate use.

    Regional Contacts

    Australia/NZ: Henry Orlinski

    Bangladesh: Mahmuda Begum

    China: David Yip

    Hong Kong: Spike C M Ngai

    India: Vaishali Deokar

    Ireland: Alex Perry

    Portugal: Joana Cunha

    South Africa: Heidi Alcock

    Thailand: Wiwat Hirunpruk, Thailand Textile Institute

    United Kingdom: Angela Ackroyd, SDC

    Pakistan: M Fawad Noori

    Singapore: Dro Tan


  • Timetable: From February 2014 -regional heats have taken place and some country finalists have been announced. Five regional heats have been held within the UK:
    • Midlands:  Wednesday 19th February @ Nottingham Trent University
    • North of  England: Wednesday 12th March at Perkin House, Bradford
    • Scotland: Wednesday 19th March at Heriot-Watt University, Galashiels
    • London: Thursday 20th March at Dyers Hall, London
    • South Wales & the West of England: Wednesday 2nd April, at University for the West of England, Bristol
    By September 2014- each participating country will have held its own heat and selected a finalist who will represent their country at the Grand Final. November 2014 – the  Grand Final takes place at Huizhou University in China and the global winner will be announced.
  • Background

    Heats will be held around the globe.  A finalist from each participating country will be chosen and all the finalists will be invited to the grand final where the global winner will be announced.  The finalists will receive payment towards accommodation and travel expenses.

    Who can enter?

    • Undergraduate students in higher or further education following a recognised first degree or diploma course in fashion and/or textile design from the countries listed below.
    • Entries must be endorsed by the course leader and entry forms submitted by the college or university on behalf of the student to the regional contact. Individual entries will not be considered.


    • Australia● Bangladesh ●  China● Hong Kong ● India ● Ireland ● New Zealand ● Pakistan ● Portugal ● Singapore ● South Africa ● Thailand ● United Kingdom

    Age limit: Students must be aged not less than 18 years on 1 April 2013.

    Basis of submission

    • The work can be based on a fashion or textile design project produced as part of the standard course curriculum or specifically for the SDC International Design Competition.
    • Content can include finished roughs, design sheets, illustrations, working drawings, mood boards, photographs, fabric indicators, material swatches, etc. At least one board must outline the colour theme with the colour palette clearly indicated.
    • Each submission must be uniquely titled and must be supported by a typewritten statement in English (no more than one A4 page / ~500 words) explaining the background and inspiration for the work.
    • Boards: these should be A3 (297 x 420 mm) or A2 (420 x 594 mm) in size, with your artwork securely mounted.
    • Only one entry may be submitted by each student.

    Publicity: The work of the finalists will be on display during the heats and final. The winners will receive extensive publicity in the international press and in the Society’s own publications.

    Intellectual property: The intellectual property rights (patents, registered designs etc) in all designs submitted in the competition remain with the student. However, the Society reserves the right to use the designs for exhibition purposes and to reproduce them in reports, on the website, in press releases and in any other publicity material.


    Any queries?

    For general enquiries, please contact the competition organiser: For country-specific enquiries, please get in touch with the regional contact.

  • Entry Form

    Please download the file and complete in adobe reader. Opening within a web browser may prevent you filling out form fields.

    2014 Competition Brief

Society of Dyers and Colourists

Perkin House, 82 Grattan Road, Bradford, West Yorkshire, BD1 2LU, United Kingdom
Tel: +44 (0)1274 725138, Email:
Charity Registration No: 212331, VAT No: 247 9485 55

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